Strategic Benchmarking :
In-depth study on the organisation and business model of a competitor, in order to appropriate best practices or to implement a different business strategy. The study can cover the entire business model of a competitor or focus on a single theme.
Operational study :
Analysis of the projects and intentions of a competitor (product launch, new markets, alliance, reorganisation, acquisition), strengths and weaknesses, in order to take timely decisions and gain the initiative.
Services :
• Strategic Benchmarking
• Competitor study
Case study :
A pharmaceutical firm with highly successful products on the market was surprised to see several laboratory reports published that suddenly denounced the dangerous side effects of its core product. The value of the firm’s shares dropped. Considering the series of events as somewhat suspect, the laboratory called GEOS to identify the reasons for such a situation. Our teal of investigators soon revealed links between a competitor and generic drug-makers who were attempting to sideline our client’s patents. Our experts also showed that the scientific reports as well as the objectivity of certain specialists were more than doubtful. We identified the networks and spheres of influence of the competitor, and the implementation of lobbying actions allowed us to regain the initiative and to re-launch the business development plan for the medication in question.
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