Public image audit :
Assessment of the client’s reputation (clients, partners, decision makers, media, associations) in order to assist with adapting the firm’s communication strategy.
Corporate image protection :
Analysis of threats to client’s corporate image in the event the firm is attacked on account of its job seperation packages, strategy or products. Critics are closely monitored and counter measures coordinated.
Lobbying :
Accurate profiles of decision makers and their personal strategies, implementation of appropriate actions of influence.
Crisis PR : when confronted by a critic who represents a non conventional threat :
• Identification of vulnerabilities (products, labor relations)
• Messaging to opinion leaders, decision makers, media.
Services
• Corporate Image Audit
• Corporate Image Protection
• Lobbying
Case study
A French firm is wrongly accused by NGOs of using slave labor in an emerging economy. GEOS proved that the allegations were false and regained the initiative by highlighting both their links with the competitors and the partiality of their judgements through a targeted media campaign
|
|
|
